Hi, we're 👋 Sup.

We love small brands and businesses and we are on mission to create
the best tools and services to help them grow!

A bit about the founder…

Hey! This is Matt, I’m the founder and CEO at Sup.


I am little bit obsessed with startups, makers, creators and brands!


Watching people build meaningful businesses around a product or a mission brings me huge joy and I believe that with the current technology available, it is now possible for ANYONE to start and scale their own business!


Over the last 7 years I have been building startups around that mission.


I first co-founded Storefront, a marketplace to find and book pop-up retail space.


We quickly became the global industry leader and helped 1000s of brands find physical space to launch exciting experiences for their customers, including Gymshark, Louis Vuitton, Instagram, L’oreal, Snapchat, and many more

The story behind 👋 Sup…

Whist building Storefront, I noticed some brands struggled to generate traffic to their popups and realised that whilst these brands had existing customers, they did not always have a loyal tribe or the right marketing tools to help them succeed online or offline.


These creators and brands explained that whilst there are many marketing tools and services available to them, it is hard to know where to even start. Additionally, existing channels such as paid ads are becoming too expensive.


With this in mind, I set out to build a Sup –  a company focused on building a full stack of modern products that help brands & creators start or scale their business.

Made with ❤️ from a team in London

Matthew Greenwell

Lucy Greenwell

Katie Blood